The Melbourne Surface Art Symposium is a forum for artists and designers looking to expand their craft, eager to learn how to develop a career in surface art, pattern design and art licensing. In September 2016, the inaugural event looked specifically at the relationship between hand and computer, and how digital technologies impact originality, identity and distribution. Our panel of experts shared their varied experiences of design, collaboration, product development and art licensing, balancing the creative and commercial aspects of building a successful career in surface art and pattern design.
2016 Melbourne Surface Art Symposium
Emily Wills – Global Trends : Where low tech meets high tech.
Nerida Hansen – This Style is Mine : Finding and fine tuning your commercial identity.
Chole Kerr – From Digits to Digital : Managing your print process.
SURFACE 1°22 was delighted to invite a range of industry speakers and special guests to share their knowledge on a range of topics from varied experiences in the world of designing and selling art. The Melbourne Surface Art Symposium was rounded off with Q&A for our group of expert presenters, followed by networking, refreshments and shared cups of tea in the sun-drenched studios of Windsor Workshop, on Chapel St. A big thank you to everyone who attended the symposium – we were blown away with the interest across Australia, with guests attending from VIC, NSW, QLD and WA. We are so happy and excited to be connected with such an enthusiastic community of surface artists and designers (who now refer to themselves as SAGG on Facebook). Thank you. Thank you. Thank you.
Champion of the sharpie, Emily designs bold and geometric digital prints in collaboration with fashion brands around the globe. In her various manifestations she has worked as a fashion designer, illustrator, printed textile designer + design educator. As the creative director of SURFACE 1°22, Emily developed a series of Textile Design workshops to simplify the design process and teach surface pattern design to a global audience. Donning the hat of event organiser and guest presenter, Emily explained that a fusion of low and high tech ensures that final outcomes retain an identifiable and unique design style while ensuring files are appropriately prepared for commercial applications.
Nerida is the director of Nerida Hansen Print & Textiles, a global print and pattern-sourcing hub. Drawing upon her commercial experience as a buyer of licensed brands for one of Australia’s largest retailers, and her personal passion for independent design, Nerida facilitates the sale and licensing on pattern and surface art designs between artists, and buyers or manufacturers. Nerida discussed career pathways and buying and selling opportunities, reiterating that the collective is stronger than the individual.
Chole is the co-founder and Director at Next State. Having worked in textiles for ten years Chole has a strong focus on textile production and working with clients to bring their design visions to life. Next State is a digital textile print company, working to provide high quality printing, fast turnaround times with excellent customer service for the creative community at large. Chole shared her tremendous knowledge on
Designer, illustrator and creative director Laura Blythman is renowned for her vibrant use of colour and paper collage. Her recognisable aesthetic has garnered her a legion of fans and a super happy and colourful portfolio of work with clients ranging from start up businesses to high profile Australian and International brands.
Louise Jones is a Melbourne-based designer specialising in pattern and illustration. Her original pattern and artwork is characterised by bursts of colour, botanical motifs and clean lines. Louise uses a combination of different mediums in her practice, including watercolour painting, illustration and her own photography. Creating original and custom patterns for fabric and wallpaper, her work is predominately featured in interiors.